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Brand strategy | Brand identity
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Bazan Group. ESG Brand Language and Website
Focusing on the circular economy.
Bazan Group operates Israel’s largest oil refinery complex in Haifa. As part of its ESG strategy, the company is advancing sustainability and circular economy initiatives.
The challenge was to communicate the group’s environmental, social, and governance commitments in a clear, credible, and human way.
Titan created the ESG brand language through brand strategy, brand identity, visual design, verbal branding, and slogan and messaging. It comes to life across a responsive website, animated icons, people-focused imagery, and brochures, supported by brand management.