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Beyond technology:
What makes people fall in love with a startup?
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AI Branding:
Why Your AI Company Needs More Than a Robot Logo
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The Fractional CMO Era:
Senior Strategy Without the Full-Time Cost
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Deep Tech Branding:
From Lab to Market
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Your Brand Has Three Seconds on a LinkedIn Scroll
In the attention economy, clarity is the only strategy that works
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From Startup to Scale-Up:
The Branding Pivot Every Growing Tech Company Needs
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Why Strong Branding Accelerates Fundraising
What investors read in your brand before they read your financials
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The B2B Brand:
Why Tech Companies Can't Afford to Ignore Emotion
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Naming Your Tech Company:
The Rules That Actually Matter
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Global Exhibition Branding:
How to Own a Trade Show Floor
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The Brand Audit:
5 Signs Your Tech Brand Is Due for a Refresh
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Branding in the Quantum Era:
Translating Deep Science into Business Value
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Soul to Tech
How to include soul to tech
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Digital & Tech
The secrete to successful tech branding
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Performing well – are we?
How to get your site on the up and up!
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Why should marketing be your PRIORITY now?
Marketing Now – Later?
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What’s your story gotta do with it?
Upscaling your sales funnel!
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At What Stage Should Start-Ups Consider Branding?
And What's the First Question They Should Ask?
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Branding Just Before a PO? Why? When? And How
With millions in expenses, it’s no wonder that many companies think twice before going public and ultimately decide “no thanks”.
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Social Media Branding: Welcome to the Jungle! Part I
In our previous article we have looked into the instability of online marketing channels the social media overload
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Social Media Branding: Welcome to the Jungle! Part II
In our previous article we have looked into the instability of online marketing channels the social media overload
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Does Technology Re-Define Branding?
Tablets, Mobiles and Gadgets
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How Branding Contributes to a Successful IPO or Fund Raising
Here are some interesting facts from Ernst & Young that underlie IPO’s and fund raising:
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CryptoBranding – Next Phase Branding
It's time to update your ICO with CryptoBranding
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If I forget it, My Whole World Falls Apart
Our need for mobile devices has long passed the point of “nice to have”.
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Internal Branding Points to Consider
The below questions are designed to help us create an internal brand that would engage employees, unite them around well-defined values and goals.
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IPO Branding
According to a research conducted by Ernst & Young 59% of investors decision making process is NOT based on numbers!
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Med-Tech Branding Tips
A brand without brand value is just a visual thought.
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Agile Branding for Agile Times. Sprint Branding and Why It's Important for Corporate Relevancy
Yes, a new kind of branding. Why? Well because in the past eight months we all have changed.
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The Impact Generation is here and It's Ready to Spend on Impact Brands
So what's the deal with Green branding and impact? Why the great interest in impact companies and is there an interest at all or is it just hype?
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The Importance of Brand Trust and Reliability in the Age of WeWork
WeWork's failed IPO has been chewed from almost all angles and will be studied in business schools worldwide. So let's get back to branding basics.
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The New H2H on the Block
Unless you were isolated for some reason, you probably must have encountered the term Human to Human (H2H) communication.
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The Secrete to Attracting Top Talent to Your Organization
Attracting top talents to join their work force, along with retaining and rewarding top talents
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What is the Link Between Branding and User Interface (UX)?
We all know by now that branding is not just a logo, a PR or whatever we say about ourselves. Ultimately branding is about what our customers say about us.
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What's in a Name?
A name, whether a company's name, a product or service, seems so obvious to us, that we never really think about the naming process behind it.
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When it Comes to Branding, Relevance is the New Differentiation
Up until two years ago, when developing a brand strategy, brand uniqueness and differentiation was something all branding agencies were after.
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Why Aligning Branding Strategy with Business Strategy is a Must
The general impression among executives remains that business strategy is strategic while branding is a marketing tool that is a supporting role not a strategic one.
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Three Main Challenges of Creating Medical Content & Branding
At TitanBrandWise one of our leading expertise is branding and content creation for medical and pharmaceutical related companies...
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Why Medical Branding Has Never Been This Important
Did you know that 7% of Google's daily searches are health related?....
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Why is Medical Branding So Complex?
Medical branding is the toughest branding of any kind. Why? Well from our perspective there are four main reasons....
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5 Tips for Branding Healthcare
1.Brand Story- Bring Your Brand to Life
Healthcare, medical and pharmaceutical products and services are one with science,...
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Branding Hospitals the New Treatment on the Block
According to Delloitte and hospitals will be facing a new era of consolidation in the next decade...
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8 things you should know about internal branding
1. Strong brands are built from the inside out
Always make sure the foundation of your organization...
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How to design an eye-catching logo
Logos are all around us these days, and you would be hard pressed to find a business that does not understand the importance of a good logo...
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Meet the Growth Hackers
First things first, let’s get this out of our system: startups need to grow. Of course, before that, they need good ideas...
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Naming companies and businesses as part of a branding process
Known in the professional jargon as simply ‘naming’, the process of choosing a name for a company...
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Of Clocks and Clouds:
the Rational and the Emotional in Branding Processes
Most people would agree that a branding process involves...
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Branding In the Business World:
Challenges and Opportunities in Light of the Digital Revolution. During the mid-90s, computer scientist, Nicholas Negroponte...
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Branding your way to success
As a project manager in a branding company, I often encounter senior position holders in companies and corporations...
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How to maximize your brand equity with your website?
So you have a website. You’ve invested time, thought and more than a little money in its design, content and programming...
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B2B2C in Healthcare – A Patient Centric Approach
There is no getting around it. The B2B2C marketing approach has penetrated the healthcare market and medical device industries just as it did with other B2B industries.
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B2B2C – Dynamic Marketing Never Stops
Social media has changed the way we market and buy, this is no news. Not only did it change the way we market, it also positioned and empowered the consumer in such a way that “collective intelligence”
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B2B2C – Polarized Marketing?
In my previous article about B2B2C marketing we have established that yes, that B2B2C does re-defined branding. Companies need to brand themselves on both levels and consider taking their B2B brand
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Branding for Millennials – Part One
Future generations such as millennials use technology and mobile phones at higher rate than any other generation. Multitasking, online services, "sharing economy"
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The Top Technology Trends to Look Out for 2017
2016 have released the first set of VR headsets and cutting edge development took place
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Internal Branding:
the Overlooked Vital Part of Your Total Branding
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Hi- Tech CEO? You Too Need Branding
It is a well marketing fact that behind every consumption act or shopping experience stands an emotional motivation or incentive
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Value, Moderation and Profit- Your Mobile Ad Campaign
With 90% of ads being viewed over mobile devices and hundreds of millions of ads already viewed
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CryptoBranding, Assuring Your ICO's Success
More and more startups choose the ICO path rather than IPO
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Agtech Branding the Next Seed to Harness Your Success
Agriculture has been around since the dawn of time. In fact,
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Impact Branding - Can branding Change People's Behavior?
If regular branding focuses on customer centricity
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Impact Marketing. Do Consumers Actually Care About a Brand Having an Impact?
Sometimes it seems as that Green Marketing is just another hype.
